A Partnership for Awareness, Recovery, and Hope
BrainTrust Canada is proud to partner with Kelowna-based kinesiologist, endurance athlete, and health advocate Connor Keith in support of brain injury awareness, prevention, rehabilitation, and recovery.
On July 25, Connor will take on an extraordinary challenge: a 24-hour ultra marathon where participants complete a 6.7 km loop continuously for 24 hours, aiming to cover as much distance as possible.
Through this event, Connor hopes to raise awareness about the realities of brain injury recovery while generating critical funds to support BrainTrust Canada’s programs and services for individuals and families affected by brain injury.
Meet Connor Keith
My name is Connor Keith, and I’m a Kinesiologist based in Kelowna, BC.
For most of my life, hockey was my identity. I played competitively from a young age and pursued the sport all the way through junior hockey, eventually playing Junior A in Ontario. At 19 years old, however, I was forced to step away from the game due to repetitive concussions and the lasting effects that followed.
Like many athletes, I wasn’t yet prepared for what was to come next.
When you’ve spent years pursuing one goal, having that chapter unexpectedly come to an end leaves you searching for direction and purpose. Following hockey, I returned home and worked full-time as a Community Support Worker while trying to figure out what the next chapter of my life would look like.
Over time, my own experiences with injury, recovery, and performance led me toward a new path. A year later, I made the decision to move across Canada and begin a Health and Exercise Science degree at UBC Okanagan. It was a leap into the unknown, but one driven by a desire to better understand the human body and help others navigate challenges similar to those I had faced myself.
Throughout that journey, I’ve had the opportunity to work with organizations such as the Okanagan Hockey Academy and the Okanagan Rockets, volunteer within a cardiorespiratory research lab, and ultimately build a career helping people improve their health, performance, and quality of life through kinesiology.
Growing up in a small town of roughly 15,000 people, opportunities to improve performance were limited. Experiencing that firsthand helped shape my belief that everyone deserves access to education, support, and resources that can help them move forward, whether that’s recovering from injury, returning to sport, or simply rebuilding confidence in themselves.
Today, I continue to seek challenges that push me physically and mentally.
On July 25, I will be participating in a 24-hour ultra marathon, an event where runners complete a 6.7 km loop for 24 hours, aiming to cover as much distance as possible.
This challenge represents far more than running for me. It is an opportunity to support BrainTrust Canada and raise awareness for individuals living with concussion and brain injury, injuries that often remain invisible despite their profound impact on daily life.
The effects of concussion changed the course of my athletic career, but they also played a role in shaping the person I am today. Through this event, I hope to help bring attention to the realities of brain injury recovery while supporting the individuals and families navigating that journey every day.
The hardest part wasn’t leaving hockey itself. It was losing the identity, routine, goals, and community that had shaped my life for over a decade.
My goal is simple: to turn one of the most difficult experiences of my early life into something that can positively impact others.
Why Brain Injury Awareness Matters
Brain injury is one of the leading causes of disability in Canada and affects people of all ages and backgrounds. Whether caused by concussion, stroke, falls, motor vehicle collisions, violence, or other acquired brain injuries, the impacts can be life-changing.
Many survivors experience challenges with memory, concentration, fatigue, emotional regulation, relationships, employment, and daily activities. These challenges are often invisible, making recovery even more difficult.
For nearly 40 years, BrainTrust Canada has provided prevention, education, counselling, rehabilitation, caregiver support, navigation, and advocacy services for individuals and families affected by brain injury throughout British Columbia.
Support Connor’s Journey
Funds raised through Connor Keith Runs for Brain Health will directly support BrainTrust Canada’s programs and services, including:
- Counselling and emotional support
- Rehabilitation and life skills services
- Caregiver support programs
- Brain injury navigation services
- Youth prevention and education initiatives
- Community outreach and awareness programs
Every donation helps ensure that individuals and families affected by brain injury have access to the support they need when they need it most.
Donate Today
Support Connor’s 24-Hour Ultra Marathon and help create a future where no one faces brain injury alone.
Get ready for an unforgettable night of country music, luxury, and exclusive VIP perks! BrainTrust Canada is thrilled to announce our Glitz, Grits, and Gray Matter Fundraiser, an exclusive e-auction, giving you the chance to attend the Canadian Country Music Awards (CCMAs) in Kelowna, BC, on September 13th, 2025—all while supporting a great cause.