Gen Z Prevention Project

BrainTrust Canada is excited to be working on a new project to reduce preventable brain injuries among the Gen Z population - those born after the mid-90s.

An advisory committee made up of Gen Zs who want to make a difference and community members who work with youth, are working  to identify a brain injury prevention approach that would resonate with Generation Z.

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We value the input of Gen Z in helping us keep their generation safe and healthy.

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How is Brain Injury Affecting Our Youth?

Hover or tap on the images below to learn more.

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30% of all traumatic brain injuries are sustained by children and youth, many of them while participating in sports and recreational activities.

Affects youth disproportionately

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Injury is the leading killer of Canadian youth.  50% of all deaths from injury are from brain injuries.

Killing our youth

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30% of youth classified as 'Learning Disabled' actually have a brain injury

Effect on learning

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Youth convicted of crime are more likely to have had an untreated, pre-crime, acquired brain injury.

Connected to youth crime

Get to Know Generation Z

Gen Zs AreHighly Technology-ReliantIndependent Thinkers and DoersQuick Information-ProcessorsEntrepreneurial in Their AspirationsMore Private on Social MediaInterested in Making the World a Better Place

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Why is Gen Z So Susceptible to Brain Injury?

This age group can also exhibit poor decision-making behaviour that can lead to brain injury, largely because the area of the brain that controls decision-making and judgment is not yet fully formed.

Some of the ways they can sustain brain injury include:

  • not wearing a bicycle helmet
  • engaging in sports that are too risky for their skill level or training
  • succumbing to peer pressure to take foolish risks
  • engaging in excessive alcohol and/or drugs
  • distracted driving such as texting while driving

 

Gen Z Prevention Project Advisory Committee

Community Members:

  • Viannie Kintzinger - Assistant Superintendent, Central Okanagan School District No. 23
  • Justin Goodhew - Technology Entrepreneur, Trellis Software
  • Christina O'Reilly - Partner, Lifeblood Marketing and Director, BrainTrust Canada Board 
  • Brea Retzlaff - Operations Manager, Accelerate Okanagan
  • Constable Fred Arnold - School Resource Officer. Kelowna RCMP
  • Teresa Murray - Area Director - Central, Okanagan Boys and Girls Clubs
  • Mike Greer - Executive Director, Elevation Outdoors
  • Christine Kirby - Road Safety Coordinator, ICBC
  • Kim Teichroeb - Early Years Coordinator, Westbank First Nation

Gen Z Members:

  • Jordan Montguire
  • Elissa Cummings
  • Jade Palmer
  • Yihan Xia
  • Liam Dawson
  • Caidence McFarlane
  • Courtney Schumpf
  • Your Name Here! - We are actively recruiting more GenZ group members.  Please contact Magda (see below) if you or someone you know would like to join our project.

Thank You to Our Generous Sponsors

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WorkSafeBC
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Kiwanis

For More Information on Our Gen Z Prevention Project

Contact Magda Kapp
Gen Z Prevention Project Facilitator, BrainTrust Canada

CONTACT MAGDA