BrainTrust Canada is excited to be working on a new project to reduce preventable brain injuries among the Gen Z population - those born after the mid-90s.
An advisory committee made up of Gen Zs who want to make a difference and community members who work with youth, are working to identify a brain injury prevention approach that would resonate with Generation Z.
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We value the input of Gen Z in helping us keep their generation safe and healthy.
How is Brain Injury Affecting Our Youth?
Hover or tap on the images below to learn more.
30% of all traumatic brain injuries are sustained by children and youth, many of them while participating in sports and recreational activities.
Affects youth disproportionately
Injury is the leading killer of Canadian youth. 50% of all deaths from injury are from brain injuries.
Killing our youth
30% of youth classified as 'Learning Disabled' actually have a brain injury
Effect on learning
Youth convicted of crime are more likely to have had an untreated, pre-crime, acquired brain injury.
Connected to youth crime
Get to Know Generation Z
Gen Zs Are
Gen Z Prevention Project Advisory Committee
Community Members:
- Viannie Kintzinger - Assistant Superintendent, Central Okanagan School District No. 23
- Justin Goodhew - Technology Entrepreneur, Trellis Software
- Christina O'Reilly - Marketing Consultant, City of Kelowna and Director, BrainTrust Canada Board
- Brea Retzlaff - Operations Manager, Accelerate Okanagan
- Constable Fred Arnold - School Resource Officer. Kelowna RCMP
- Teresa Murray - Area Director - Central, Okanagan Boys and Girls Clubs
- Mike Greer - Executive Director, Elevation Outdoors
- Christine Kirby - Road Safety Coordinator, ICBC
Gen Z Members:
- Jordan Montguire
- Elissa Cummings
- Jade Palmer
- Yihan Xia
- Liam Dawson
- Caidence McFarlane
- Courtney Schumpf
- Your Name Here! - We are actively recruiting more GenZ group members. Please contact Magda (see below) if you or someone you know would like to join our project.
