Gen Z Prevention Project
Gen Zs AreHighly Technology-ReliantIndependent Thinkers and DoersQuick Information-ProcessorsEntrepreneurial in Their AspirationsMore Private on Social MediaInterested in Making the World a Better Place
Gen Z Prevention
In 2018, BrainTrust Canada began a project, the GenZ Prevention Project, to reduce preventable brain injuries among youth. Gen Z includes youth born after the mid-90s.
An advisory committee was formed. It included Gen Zs who want to make a difference and community members who work with youth. Their task was to identify a brain injury prevention approach that would resonate with Generation Z. The result was the development of SkullWise - a Youth and Concussions Toolkit for middle school teachers and students.
We value the input of Gen Z in helping us keep their generation safe and healthy.
Why is Gen Z So Susceptible to Brain Injury?
This age group can also exhibit poor decision-making behaviour that can lead to brain injury, largely because the area of the brain that controls decision-making and judgment is not yet fully formed.
Some of the ways they can sustain brain injury include:
- not wearing a bicycle helmet
- engaging in sports that are too risky for their skill level or training
- succumbing to peer pressure to take foolish risks
- engaging in excessive alcohol and/or drugs
- distracted driving such as texting while driving
How is Brain Injury Affecting Our Youth?
Hover or tap on the images below to learn more.
Thank You to Our Gen Z Prevention Project Advisory Committee
- Vianne Kintzinger - Assistant Superintendent, Central Okanagan School District No. 23
- Justin Goodhew - Technology Entrepreneur, Trellis Software
- Christina O'Reilly - Partner, Lifeblood Marketing and Director, BrainTrust Canada Board
- Brea Retzlaff - Operations Manager, Accelerate Okanagan
- Constable Fred Arnold - School Resource Officer. Kelowna RCMP
- Teresa Murray - Area Director - Central, Okanagan Boys and Girls Clubs
- Mike Greer - Executive Director, Elevation Outdoors
- Christine Kirby - Road Safety Coordinator, ICBC
- Kim Teichroeb - Early Years Coordinator, Westbank First Nation
Gen Z Members:
- Jordan Montguire
- Jade Palmer
- Yihan Xia
- Liam Dawson
- Caidence McFarlane
- Monika Bhatia
- Lydia Wood